How to optimize MS Word Documents for search engines
Any of your web pages that use a Word Document for uploading
content can be optimized for search engines. By using the Word Document File
Properties, you can create your own title, description, and keyword meta tags.
Before you attempt to optimize your Word Documents used on your website, please
read the guidelines for Search
Engine Optimization.
How to create meta tags in your Word Documents
With your Word document open in the MS Word program, select
File > Properties from the top toolbar.
Click the Summary tab. You should see a window similar to this:
There are three text boxes in the
Properties window that correspond to title, description, and keywords meta
tags:
Title textbox - phrase
that you enter here becomes the title meta tag
Keywords text box - words
that you enter here become the keywords meta tag
Comments textbox -
description that you enter here becomes the description meta tag
Meta Tags Limits
You will find different guidelines
depending on which search engine you research for the recommended maximum
characters to use for each of these three meta tags. Here's some rules of
thumb:
Title meta
tag: do not exceed 100 characters
including spaces
Description meta tag:
do not exceed 250 characters including spaces
Keywords meta tag:
20 keywords or phrases, (do not exceed 1000 characters including
spaces)
