How to Optimize Your Ecommerce Catalog Items for Search Engines
This information applies to Web Solutions Omaha
Version 2.0 catalog (not Version1.0 catalog). Before you attempt to optimize
your catalog items on your website, please read the guidelines for Search
Engine Optimization.
How to Create Meta Tags in Your Catalog Items on Your Website
When you are logged into your
website, click the Catalog link:
From the top of your catalog
administration window, select either [Edit
Categories] or [Edit Items]. Each of your catalog categories and items
allow you to enter your own meta tags for title, description and keywords. When
viewing a category or item you'd like to add meta data for, click [Edit
Meta Tags] which will bring up the editing window below:
Title textbox - phrase
that you enter here becomes the title meta tag
Description textbox -
description that you enter here becomes the description meta tag
Keywords text box - words
that you enter here become the keywords meta tag
Meta Tags Limits
You will find different guidelines
depending on which search engine you research for the recommended maximum
characters to use for each of these three meta tags. Here's some rules of
thumb:
·
Title Meta Tag: do not
exceed 40-60 characters including spaces
·
Description Meta Tag: do not exceed 250 characters including
spaces
·
Keywords Meta Tag: no limit, but make sure the keywords and phrases are
relevant to the content on that page.
Need help deciding what meta data to use? We
have some helpful tips.
