When
choosing meta tags for your website, create an overall set for your home page
and as a default for your entire website. Then, create a set for each page on
your website. Below are some guidelines/tips to help you research, consider and
select the meta tag information (title/description/keywords) for your website:
Title:
·
Title
should be 40-60 characters (including spaces)
·
Incorporate
as many of your keywords* as possible in the Title
Description:
·
Description
can be up to 250 characters
·
Incorporate
as many of your keywords* as possible in the Description
Keywords*:
·
Google
offers a free keyword tool to help you select keywords at https://adwords.google.com/select/KeywordToolExternal?defaultView=2.
·
Keywords
are the MOST IMPORTANT element of successful search engine ranking.
·
No
character limit. Just make sure they are relevant, specific, and accurately
describe the information offered on your site.
Tips For Choosing Good Keywords:
·
Choose
keywords and/or phrases based on how your customer would think/search for your
products/services (not your marketing buzzwords or acronyms). (ie: senior
living communities omaha or retirement communities nebraska)
·
Examine
your competitor's keywords. (To do this, go to their website. Right click on
the page and choose View Source. Toward the top of the code, look for <meta
name="keywords" content="(keywords will be listed
here">
·
Include
obvious misspellings of common words (ie: alzheimer's and alzhiemer's or
dementia and dimentia)
·
Think
of synonyms of your major keywords (ie: memory care, alzheimer's care, dementia
care, etc.)
·
Think
of split and merged words (ie: townhome and town home)
·
Think
of singular and plurals (ie: community and communities)
·
Think
of hyphenated and non-hyphenated words (ie: maintenance-free and maintenance
free)
·
Think
of geo-specific words (ie: Bennington, Omaha, Nebraska, NE)
·
Your
company name (Ridgewood, Ridgewood Community, Ridgewood Senior Living,
Ridgewood Active Retirement Community - remember to think about how your
customers might search for it, not how you promote it)
Once you
have chosen your meta tags, learn how to optimize
pages on your website by uploading title, description and keywords to each
page on your website.
Does this seem overwhelming? We can help. Web Solutions Omaha
offers search engine optimization services. Contact
us for a consultation and recommendation.
